I like to think I’m very creative. I re-engineer recipes and old-time favorites, like beef wellingtons, lamb pizza cones, etc. I take ingredients and make them accessible for those who might otherwise cringe; i.e. ghost pepper jelly, pigs feet, etc. So, why can I not come up with a business name?
I am branching out with my line of hot pepper products and edible spoons. Plus, I have an extensive line of seasonings, candy, and gluten free products. I know, I am an eclectic cook. In the past I have been told to zero in on a category or genre. But I don’t wanna (whiny voice)!
To be honest, I would get bored. Cooking and creating is my outlet; my passion. If I were to box myself in, I wouldn’t be able to craft. I would end up going into a funk and getting creator’s block, because I would feel I was pigeon-holed.
This being said, a friend of John’s and mine is in advertising. You may have seen some of his commercials. He has an excellent reputation and is great at what he does. He is trying to help me narrow down on names and specialties. Not what I’m creating, but where is my focus. Knowing how eclectic I am, he is using that to help me make that idea accessible to those who will become my clients. Boy, it helps to have someone who is creative and great in what they do to help you step out of your comfort zone!
You might ask, why is Dina whining? Even though I have this great person helping me, ultimately it does have to speak to potential clients and me. The name still has to draw people in to buy my products.
Now I know how hard it is for restaurants, bakeries, even celebrities on food channels to zero in what will bring in the audience, the customers, and potential clientele. It’s all in the name.
Wish me luck on coming up with that gotcha name.
Until next time, happy creating.